EPISODE #166

Guest: Nate Peterson

Owner | NP Design & Photography
New Richmond, Wisconsin
npdesignphotography.com

DATE: October 23, 2025

In a world where everyone has a camera and AI is generating jaw-dropping visuals on demand, is there still room for professional portrait photographers, especially in the senior niche? 

Nate Peterson says yes, but only if you’re willing to evolve. In this inspiring, energizing, and at times vulnerable conversation, Allison and Nate discuss what it takes to not just survive but thrive as a high school senior photographer in a shifting economic landscape and cultural moment.

Nate brings a refreshingly honest take on how the business of senior photography has changed over the past two decades, from his early days of hockey team photos to his current hybrid model that combines high-volume sports with high-touch, luxury senior sessions. 

They talk about AI, athlete hype videos, LED studio walls, lifestyle creep, and the mindset shifts required to stay profitable in a rapidly changing world.

If you’re wondering where the senior portrait market is headed (and whether you want to follow), this episode will challenge your assumptions, validate your experience, and re-ignite your creative spark.

Episode Highlights:

• The Grand Experience. How Nate crafts immersive senior sessions that span hours, locations, and stories, designed to last for generations.
• Volume + Luxury = Sustainability. Why a hybrid model might be the key to surviving market shifts.
• LED Walls & AI Backdrops. Nate’s tech-forward approach to creating wow-factor imagery that Gen Z (and their parents) can’t DIY.
• The Middle is Gone. What the disappearance of the mid-tier client means for your business model.
• Experience ≠ Product. How to create a stellar experience without forgetting about the main goal = selling finished products.
• Lifestyle Creep & Scaling Back. A refreshingly honest convo about redefining success and doing less on purpose.

Key Takeaways:

• The value of your work is not just in the experience, it’s in the finished product you deliver.
• Client education isn’t optional, it’s your secret weapon in a world that thinks digital = done.
• Senior photography isn’t dead, but it is evolving—rapidly. Innovate or be left behind.
• High-touch service requires high-end pricing. Don’t sell luxury at volume prices—separate the two niches and reap the rewards.
• Downtime isn’t the enemy, it’s an opportunity to reevaluate, reimagine, and ReWork your business.

About Nate Peterson: Owner of NP Design & Photography, a full-time portrait and volume studio based in New Richmond, Wisconsin, serving the Twin Cities area. With over 20 years in the industry, Nate is a Master Photographer and CPP who has earned titles like Wisconsin Senior Photographer of the Year and Twin Cities Senior Photographer of the Year. He specializes in high school senior portraits, volume sports photography, and commercial branding, blending cutting-edge tech like LED walls and AI backdrops with deeply personal client experiences. Known for his immersive “Grand Experience” sessions and commitment to in-person sales, Nate is passionate about delivering meaningful, finished artwork that tells a story and stands the test of time.

More than hype videos and Instagram reels, here’s how to future-proof your studio.

Click here to listen!

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Links & Resources:
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Nate Peterson
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Memorable Quotes:

“We don’t want to be a ride. We’re not Six Flags. We’re creating something that lasts.” – Nate Peterson

“You’re either one of 50 sharing my time… or one of one.” – Nate Peterson

“My mission is that their grandchildren see this album someday and say, ‘Wow.’” – Nate Peterson

“There’s no middle anymore. It’s either meet-me-in-a-field or full-service. Choose.” – Allison Tyler Jones

“I don’t fear not being fine, I just crave the easier path. But that’s not how entrepreneurship works.” – Nate Peterson

“Downtime doesn’t mean Netflix and chill. It’s time to dream again.” – Allison Tyler Jones

“This isn’t a sales technique. This is integrity selling.” – Allison Tyler Jones