I quickly realized that creating and selling portraits required a whole lot more of ME than my retail store ever had.
I also made the classic, lazy mistake of copying my competition’s business model.
Selling digital files.
Who wanted to be bothered with figuring out prints and framing and all of that nonsense?
Not me. Besides, I was SUPER BUSY!
So I did what all good little entrepreneurs do.
I buckled down and worked ALL the hours and ALL the days. Missing my kid’s games and performances while I shot “just one more session.”
It didn’t take me long to realize that I was busy, but I wasn’t in business, not really, I was just a camera-for-hire and it wasn’t sustainable.
I had to make a change.
I discovered that building my dream business in the portrait world was going to mean doing things differently.