Reinvention: Keeping it Fun

Guest: Tom Muñoz

Co-Owner | Muñoz Photography
Fort Lauderdale, Florida

DATE: April 6, 2023

It is officially the time of year where we’re thinking about spring cleaning! And that doesn’t just mean for your home.

The same goes for your business and maybe you’ve been thinking about making some changes. There’s no one better to talk about this than Tom Muñoz.

Tom has been a distinguished wedding photographer since the age of 16 and is a part of a long line of incredible photographers. Tom began learning at the age of 7 and now, he and his team are some of the highest awarded wedding photographers in the world. 

Today, Tom brings us the energy and positivity we need to confidently reinvent our businesses by keeping things fun. He discusses new products, how Muñoz Photography keeps their teams competing with each other in the best ways, how they analyze everything, and how they’ve managed to stay on top for 90+ years.

In this episode, you’ll learn:

  • How to stay relevant in your market
  • To stop worrying over things you can’t control
  • Minor and major changes you can make to reinvent the business

Here’s a glance at this episode:

  • [03:12] – Tom shares his background and how the family business began.
  • [05:49] – Tom’s mentors are among some of the best in the world.
  • [07:31] – The internal culture of the studio is to be the best and competing against yourself is the biggest driver of growth.
  • [09:20] – Being a good leader is being a better servant.
  • [10:38] – It’s better to have people work on the business than in the business.
  • [11:10] – Tom describes the senior portrait sessions and how using video increased clients booking them.
  • [13:10] – Tom shares the pros and cons of the older software they used and what they use now.
  • [14:37] – The workflow works for Tom’s large scale business and streamline processes will work for you as well.
  • [16:26] – Because of Covid, a lot of wedding photographers did not survive or treat their clients well. 
  • [18:47] – There are different parts of photography that are easier to train and grow but when it comes to the high end wedding event market, it’s different.
  • [20:07] – If you are committed to continually learning, that’s how you get to the high end bookings.
  • [22:41] – There isn’t a single editing service or company that is good enough by itself. It’s about the people dedicated to the work.
  • [25:01] – Rather than chasing something tangible, chase being a better version of yourself.
  • [27:56] – It can be easy to become complacent, but getting to the next level is to do your absolute best work every time.
  • [30:49] – Is there anything you can do to change something?

Links and Resources:
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Tom Muñoz
Website | Instagram

Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn