EPISODE #045
Sales Sabotage and What To Do About It Part Two – Process
Allison Tyler Jones
Owner | ATJ Photo
Mesa, Arizona
https://atjphoto.com/about/
DATE: April 21, 2022
In the second episode in our Sale Sabotage Series we are taking a hard look at your Sale Process.
“What process?” you might ask. You may not know it, but you HAVE a sales process, it might not be leading you to the results you want for your clients or your business, but you do have one.
The big question is, is your process working for you? If the answer is, “NO,” you’re in the right place!
In today’s episode you will learn how to weed out unqualified clients, educate the uninitiated ones, and guide your ideal clients along the path to the best outcome for them and for your portrait business.
It all comes down to taking CONTROL of every, single aspect of your sales process and providing CLARITY at every turn so your clients know EXACTLY “how it works” at your studio and how that benefits them.
Control and clarity are two of the key factors which completely transformed my business when I realized their importance, and I am going to provide you with a number of practical ways in which you can use these tools to transform your portrait business too!
Here’s a glance at this episode…
- [01:05] The powerful tools that I am going to be equipping you with in today’s episode.
- [02:09] Control and clarity; two factors that make an enormous difference to your business.
- [02:53] How I approached sales when I first started my business, and why it didn’t have the desired effect.
- [06:28] The breaking point that drove me to completely transform my sales process.
- [08:01] Why it benefits your clients when you collaborate with them to help them choose which photographs they are going to buy.
- [10:33] How a lack of clarity can sabotage your sales (from my personal experience).
- [13:07] Changes I made to my website and social media pages to make it very clear to my clients what my offerings are.
- [17:18] What you will achieve with an effective sales process.
- [18:44] Questions you should and shouldn’t be asking yourself when a sales appointment doesn’t go the way you hoped it would.
- [19:32] Elements that make up a sales process.
- [20:56] My challenge for you this week!
- [22:26] What you can expect from episode 3 in our Sales Sabotage Series.
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