EPISODE #134
Are You Overwhelming Your Clients? Pt 1: Too Many Words
With Allison Tyler Jones
Owner | ATJ Photo & The ReWork
Gilbert, Arizona
atjphoto.com
dotherework.com
DATE: November 7, 2024
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Are You Losing Clients by Saying Too Much?
We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.
In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.
Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more?
That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.
Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI.
In this episode, you’ll learn:
- How many creatives overwhelm clients with too many options, experiences, and words, leading to confusion
- The two primary causes of client overwhelm – the creative’s own ADD brain tendencies and insecurities about their abilities
- Why overloading clients with information or choices can hinder business growth
- Why simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offers
- The importance of listening to client cues and maintaining concise, focused communication
Ready to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.
Let’s do this!
Timestamps:
[01:04] Today’s episode covers how creatives often overwhelm clients due to insecurity and an “add more” mindset.
[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.
[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.
[08:20] It’s important to aim for concise, clear explanations and active listening.
[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.
[14:52] Simplify interactions by focusing on clients’ needs, reading social cues, and keeping initial calls short.
[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.
[20:05] I aim to help clients define their vision and simplify the client onboarding process.
[22:39] Review your client onboarding process and streamline communications to be clear and concise.
[24:03] Identify areas where you overwhelm clients with excessive wording and experience.
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
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You can also email me directly with your suggestions at: support@dotherework.com – OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Donald Miller – Building a StoryBrand: Clarify Your Message So Customers Will Listen
Greg McKeown – Essentialism: The Disciplined Pursuit of Less
