Are You Making it Special?

Guest: Jed Taufer

Co-Owner | V Gallery
Morton, Illinois

DATE: March 7, 2024

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Have you ever stopped to think about what makes your portrait session experience different from any other portrait studio?

Is it the price? 

The studio itself? 

Sexy packaging?

Digital files/no digital files? 

None of the above?

My guest today would submit that it’s not about any of these things.  

Differentiating yourself from other photographers is about managing and creating the experience of capturing a moment with the people our clients love most.

In this episode, Jed Taufer, a former podcaster turned Strategic Projects guru at White House Custom Colour joins us with his wealth of experience as both a portrait studio owner (with his wife, Vicki)  and a seasoned industry expert, Jed brings a unique perspective to the table when it comes to making the client experience something really special. 

He also tells it like it is and is very funny (bonus). 

Jed will inspire you to:

Consider the importance of CONFIDENCE in your process–do you have confidence? Do you have a process? 

The transformative power of putting the client at the center of your sales.

To really THINK about what we want our clients to feel and experience during their time with us. 

This episode will leave you feeling inspired to make your client’s experience, your products, and your business as special as you can.

In this episode, you’ll learn:

  • What clients really want out of a portrait session
  • The role your level of confidence plays in the process
  • How to determine and focus on what you want most for your clients

Here’s a glance at this episode:

  • [2:58] – Jed shares what things have looked like for him in the past few years.
  • [4:39] – It can be tough for a photographer to shift from shoot and burn to selling finished products.
  • [7:19] – Confidence is a really big part of the process.
  • [9:03] – It is a disservice not to offer your clients products through sales.
  • [12:03] – Jed describes the experience of being on the client side of things and seeing the final products and wanting all of it.
  • [15:24] – We undervalue what the experience can actually be. It is the experience of being with and watching people they love.
  • [17:25] – Are you using your talents in the highest way?
  • [19:05] – You have to know what you really want. 
  • [22:24] – There are a lot of different directions you can go down when you answer the question, “What do you want?”
  • [25:37] – You’re not going to get the time back. Work towards the things you want, not the things you don’t really care about.
  • [28:13] – Building your confidence is a layer at a time.

Links and Resources:
Download a Transcript

Jed Taufer
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn