EPISODE #093

Care and Feeding of Clients

Guest: Kaitlyn Beagley

Client Coordinator | ATJ Photo
Mesa, Arizona
https://atjphoto.com/about/

DATE: May 25, 2023

For the last episode of Season 2, we have none other than our own Kaitlyn Beagley, Client Coordinator extraordinaire at Allison Tyler Jones Photography. Since her start with ATJ in 2021, Kaitlyn has taken the client experience to a new level and continues to amaze me with her creative ideas that make every client feel special and confident.

In our conversation today, we talk about a wide range and variety of ways we surprise and delight our clients at ATJ. Many of these initiatives are super simple to implement and can make a world of difference in the client experience.

In this episode, you’ll learn:

Ways to make clients feel special with VIP treatment
Initiatives that get clients back in the door without feeling pressured
How to create a memorable experience for the whole family

Here’s a glance at this episode:

[2:05] – Kaitlyn started working with ATJ in 2021 but began as a client.
[3:07] – When she began working in the studio, she thought she had a good idea of what the process was like, but she learned what happens in the background.
[4:35] – Kaitlyn describes the learning experience when it comes to calling clients to get them back in for portraits.
[6:11] – The main challenge for Kaitlyn is discussing scheduling with some clients who don’t realize the value of their own time.
[7:40] – One way Kaitlyn goes the extra mile for clients is to know the schedules of the schools in the area and when families might have weekdays available.
[9:03] – A recent initiative at ATJ Photo is texts sent to clients to update them on the status of their portraits.
[11:09] – At ATJ Photo, Kaitlyn makes sure clients have VIP treatment with their own special parking spot and even refreshments.
[13:33] – The second clients walk in, their confidence is boosted and the whole process is going to be great.
[14:43] – Kaitlyn also asks parents questions about music their children like and creates a fun environment.
[18:07] – Since Kaitlyn has started at ATJ Photo, she has added candy and treasure box items for kids that make them feel special and proud after their sessions.
[21:09] – It is okay to reach out to clients a couple of times. Life is crazy.
[22:45] – Overcommunicating is not a problem.