Introduction to The ReWork

with Allison Tyler Jones

DATE: June 17, 2021

So many photographers undervalue their work, and therefore lack the confidence to start a business that can provide an income stream that supports their families and their dreams. I, Allison Tyler Jones, am on a mission to change this! In the first episode of this podcast, I am going to run you through The ReWork framework which my sister and I put together as a guide for anyone looking to make a success of themselves as an entrepreneur.

There are six steps which make up the framework: re-evaluate, research, rethink, reimagine, redesign, and execute. I will explain what each of these steps entails, the questions that you should be asking yourself as you go through this journey, and how to assess whether you are going in the right direction. Then, I will give you a practical example of how these steps play out in the real world.

Using The ReWork framework allowed me to figure out what is important to me, find clients who align with my values, and turn my photography business into what it is today. I couldn’t be happier with the outcome and I am so excited for you to join me as I embark on this new venture which I hope will add a huge amount of value to your work and to your life.


[0:01:17] Allison introduces herself and explains what she does.

[0:01:34] The common character trait that Allison has noticed in many artists that she has worked with over the years.

[0:02:40] How the concept of ReWork came about.

[0:03:31] Barriers that have prevented Allison from starting The ReWork until now.

[0:05:20] Allison explains what The Rework framework is and outlines the six steps that is consists of.

[0:07:10] The importance of understanding what you want before you go out and look for help.

[0:08:02] Step one of The ReWork: Identify something that has been bothering you in your business.

[0:08:33] Step two: Research the conventional wisdom and best practices around solving that problem, and find someone who can mentor you.

[0:10:33] Step three: Rethink the information that you have researched and determine the elements you want to keep and those you want to eliminate.

[0:12:13] Why step four, the reimagine step, is where the magic happens.

[0:13:24] Questions that you should be asking yourself at step four of The ReWork process.

[0:14:40] Step five: Everything you need to be redesigning at this stage.

[0:17:25] Step six: Execute.

[0:18:32] Allison runs through a practical example of how to utilize The ReWork method, using one of the biggest problems that photographers claim they struggle with as an example.

[0:21:31] The difference between being busier and making more money; two things which are often conflated.

[0:22:43] Changes that Allison has decided to make in her business after going through The ReWork process herself.

[0:25:19] Things that Allison needs to let go of as she goes on this new journey.

[0:26:37] Marketing strategies that Allison has recently adopted.

[0:28:14] The clients who you should be structuring your business towards.

[0:31:19] What you can expect from The ReWork podcast in the future.

Links and Resources:

Do The ReWork
Do The ReWork on Instagram

Allison Tyler Jones
Website | Facebook | Instagram