Podcasts

164: Making the Phone Ring: Marketing

EPISODE #164

Making the Phone Ring: Marketing

Guest: Jeff Dachowski

Co-Owner | Dachowski Photography
Bedford, New Hampshire
dachowskiphotography.com

DATE: October 16, 2025

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Is your studio calendar looking a little sparse? Does this year feel slower than previous years? You’re not alone. In this episode, Allison sits down with fellow photographer, Jeff Dachowski for a real-world, real-time conversation to answer one of the most urgent questions in our industry: How do you make the phone ring? 

They unpack the difference between a temporary slowdown and a true slump, and what to do about it either way. From the daily practices that build consistent business, to the simple systems they use to track leads and follow up (even when life gets busy), this episode is packed with ideas you can implement immediately to bring in your next booking. 

  • The fastest, most overlooked way to create new bookings
  • How to audit your current leads and reconnect with potential clients
  • What systems (from Trello boards to Google Calendar reminders) actually work
  • How to make client communication part of your daily workflow, not just when things feel slow

We’re talking about defining what “busy” really means, how to turn one great client into dozens more, why your database is pure gold, and the often-forgotten power of simply reaching out. If you’ve ever asked, “I NEED more clients, how do I get them?”, this one’s for you.

Episode Highlights:

  • Feeling slow? You’re not alone. How even seasoned studios hit weird, quiet seasons, and what to do next.
  • Busy is relative. Before panicking, define what “busy” actually means for your studio.
  • Look to your list. Your next clients may already be in your database, you just need to reconnect.
  • Track it or lose it. Whether it’s Trello, Google Calendar, or sticky notes, systems matter.
  • Match their energy. Effective client communication occurs when you mirror their pace and preferences.
  • Leads now, bookings later. Today’s text or call can turn into next year’s booking.
  • Relationships are everything. This is the work, follow-up, consistency, and client care that pays off.

Key Takeaways:

  • The fastest way to make the phone ring? You call them.
  • Slumps feel personal, but they’re often just anecdotal. Data doesn’t lie so track your numbers.
  • Identify your ideal clients and forensically analyze how they found you.
  • Client relationships are everything. Treat them like the triple-platinum asset they are.
  • Promotions are the last resort, NOT the first step.
  • Track referrals, follow up, and send the thank-you note. Always.
  • The slow season is never solved with desperation; it’s solved with consistency and confidence.

About Jeff Dachowski: an award-winning portrait photographer, PPA educator, and co-owner of a successful boutique studio in New Hampshire with his wife Carol. Known for his high-touch service and beautiful wall portraits, Jeff is a past president of the Professional Photographers of America and a master of relationship-based marketing. He leads international portrait trips and has helped thousands of photographers grow their businesses with practical, heartfelt strategies rooted in connection and intention.

When the phone’s not ringing, it’s time to stop waiting—and start reaching out.

Click here to listen!

WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com – OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:
Download a Transcript
RingCentral
Quo (formerly OpenPhone)
Chartrand Bargh study- The Chameleon Effect
Unreasonable Hospitality by Will Guidara
FREE -Ultimate Client Consultation Form
FREE -Frequently Asked Difficult Questions (FADQ’s)
FREE -Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses

 

Do The ReWork
Website | Instagram | Facebook

Allison Tyler Jones
Website | Instagram | LinkedIn

Jeff Dachowski
Website | Instagram

 

Memorable Quotes:

“The easiest way to make the phone ring… is to pick it up yourself.” – Jeff Dachowski

“It’s not the client’s job to remember to call you. It’s your job to remind them.” – Allison Tyler Jones

“Relationship building is a bigger part of your job than downloading memory cards.” – Jeff Dachowski

“One email sparked $124,000 in business, and it started with, ‘Hey, just checking in.’” – Jeff Dachowski

“Every portrait session should generate the next one.” – Allison Tyler Jones

“We’re in charge of the family portrait, just like the housekeeper shows up without being asked.” – Allison Tyler Jones

“Don’t just look for more clients. Look closer at the ones you already have.” – Jeff Dachowski

“You’re talented. You’re amazing. Why wouldn’t someone want to book with you?” – Allison Tyler Jones

Rose Jamieson

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Rose Jamieson

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