Imagine going from never doing your own sales to doubling your revenue the first year you try? 

In this candid conversation, ATJ sits down with veteran portrait photographer and industry educator Elizabeth Homan of Artistic Images to talk about what it was really like to finally start selling her own work after 28 years in business.

Elizabeth shares the very real fears that held her back from selling, including getting her feelings hurt when clients didn’t love her favorite images, and how she overcame them, found her voice, and ultimately doubled her sales by stepping into the sales room.

Together, Allison and Elizabeth delve into:

• What held Elizabeth back from selling her work for nearly three decades
• How she overcame her fears and found her rhythm with in-person sales
• Why clients want to hear the artist’s opinion, and how that changed everything
• How Elizabeth’s overshooting habit helped her create a thriving album business
• The power of ProSelect’s “Send My Room” feature and why neither photographer sells without it
• What happens when you stop selling and start guiding
• Why there’s no one-size-fits-all approach to successful sales
• Tips for building confidence and finding your unique sales style

Whether you’re terrified to sell your own work or just looking to improve your in-person sales process, this conversation will inspire you to embrace your strengths and show up fully for your clients.

Episode Highlights:

• She sold her own work and doubled her sales. After decades of outsourcing sales, Elizabeth Homan stepped in and found out she was her studio’s best salesperson.

• From fear to confidence behind the sales desk. Elizabeth shares how she overcame fears of rejection, attachment to her work, and tech overwhelm to become a sales powerhouse.

• Guiding vs. Selling: The game-changing mindset shift. By reframing sales as helping clients make the right decisions, Elizabeth transformed the way she communicates—and closes.
• You Can Sell Without Being Salesy. When you’re the artist and the guide, clients trust your vision. Sales become a creative collaboration, not a pushy pitch.

Key Takeaways:

• Learn how stepping into your own sales can double your revenue, even if you’ve never done it before.
• Discover the mindset shift that makes selling your work feel natural instead of nerve-wracking.
• Find out how Room Views can turn client uncertainty into confident wall art purchases.
• Unlock a simple framework for guiding clients to decisions without feeling “salesy.”

About Elizabeth Homan: an award-winning portrait photographer and educator based in San Antonio, Texas, and the owner of Artistic Images. With over 33 years in business, she holds all three top credentials from PPA, Master Photographer, Photographic Craftsman, and Certified Professional Photographer, and has taught at prestigious programs like Texas School. Known for her luxury studio experience and powerhouse sales approach, Elizabeth has become a trusted mentor to photographers nationwide.

If you’ve ever felt scared to sell your own work, this episode will show you how facing that fear could be the best (and most profitable) move you ever make.

Click here to listen!

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Links & Resources:
Download a Transcript
Go For No! By Richard Fenton & Andrea Waltz
ProSelect Software
FREE -Ultimate Client Consultation Form
FREE -Frequently Asked Difficult Questions (FADQ’s)
FREE -Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses

 

Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn

Elizabeth Homan – Artistic Images
Website 1 | Website 2 | Instagram

Memorable Quotes:

“I’m not selling my work, I’m helping them select the right thing for them.” – Elizabeth Homan

“The minute I stopped thinking about it as selling and started thinking about it as guiding, it became easy.” – Elizabeth Homan

“You’re not selling anything, you’re just presenting the options and allowing them to make the right decision for themselves.” – Elizabeth Homan

“Room Views in ProSelect are a game changer. I won’t do a sales appointment without them.” – Allison Tyler Jones

“People trust me as the artist to see the vision through. and that trust makes the sale.” – Elizabeth Homan

“I was afraid I’d take it personally if they didn’t like an image, but I’ve learned to laugh and move on.” – Elizabeth Homan

“There’s more than one way to do it, and the beauty is that your way can work just as well as mine.” – Allison Tyler Jones

“Practice gives you confidence, and confidence changes everything.” – Elizabeth Homan