Let’s Talk About Who This is Really For…
You feel stuck, you have clients and you love what you do, but you feel like you’re working way too hard for not enough money. (You might even dream about retiring your spouse to have more work/life balance.)
You’ve had success in the past, but what worked then doesn’t seem to be working now AND you’re getting discouraged. Even worse, you’re feeling BORED and wondering if you’ve become irrelevant.
You don’t currently have a thriving, profitable portrait studio that supports your family…YET, but you’d like to retool your processes, increase your sales averages AND build your business around the best possible clients.
YOU’RE IN THE RIGHT PLACE and I’m going to tell you exactly how The Art of Selling Art™ will give you the tools, inspiration and unparalleled support on your journey to creating a profitable, sustainable portrait business.
By the end of this Course you will have:
- Redefined HOW you are doing business and the type of client you really want to work with. (Instead of complaining for another year about how your clients “just don’t get it” )
- Clarified to yourself and your clients an unmistakeable style and brand image.
- Expertly developed a product line that shows your unique artwork to its best advantage and has your clients dreaming of having it in their homes.
- Built a profitable pricing structure that will crush your revenue goals and support your family & your dreams.
- Implemented a proven sales system that allows you to just be YOU and sell with confidence without being a salesy jerk or a pushover.
- Crafted an unparalleled client experience that will keep clients returning year after year and referring you to friends just like them.
By the end of this Course you will have:
- Redefined HOW you are doing business and the type of client you really want to work with. (Instead of complaining for another year about how your clients “just don’t get it” )
- Clarified to yourself and your clients an unmistakeable style and brand image.
- Expertly developed a product line that shows your unique artwork to its best advantage and has your clients dreaming of having it in their homes.
- Built a profitable pricing structure that will crush your revenue goals and support your family & your dreams.
- Implemented a proven sales system that allows you to just be YOU and sell with confidence without being a salesy jerk or a pushover.
- Crafted an unparalleled client experience that will keep clients returning year after year and referring you to friends just like them.
INDUSTRY LEADERS SAY:
In my experience as a portrait photographer and educator, I get to know many people in the photography industry. It is rare to find anyone with the photographic skills, business savvy, and communication abilities of Allison Tyler Jones. Using those talents, Allison has built one of the most successful brands in this industry. Add that to her ability to teach and inspire, and you have a rare and special individual. “ATJ,” as we call her, is the whole package, and I am honored to call her a friend.
Tim Walden
Former President Professional Photographers of America, Master Photographer, Educator and owner of Walden’s Photography in Lexington, Kentucky
Allison is one of my favorite people to brainstorm any business or creative challenge with. We’ve spent hours perfecting every aspect of our client experience & sales processes. I believe ATJ not only creates some of the most creative art but is also a dynamite business person pulling the highest average order I know of in the portrait business. Any investment you choose to make in her educational offerings will benefit you in multiples for years to come. She is a professional in all aspects of the word and a fabulous human.
Kimberly Wylie
Portrait photographer, speaker and owner of Kimberly Wylie Photography, Dallas, Texas
The most complete, comprehensive, current & principle-based business model ever created for our industry.
Greg Daniel
Former President of PPA
What’s Inside…
What’s Inside…
If I’d had access to this information when I was starting my portrait business in 2005, I would have not only saved time, but I would have been much more profitable, much sooner in the game. Luckily, you’ll get the benefit of my experience because I know exactly the areas where most photographers get stuck when making important decisions for their business. In this section, we’re going to handle once and for all the foundational decisions that will define (or redefine) your business going forward.
You’ll be set for success by nailing down these big decisions with the end goal of helping you achieve total CLARITY about where you’re going and HOW you’re going to get there.
You’ll get crystal-clear on the type of portrait studio you want to run and the EXACT kind of client you want to create for.
Finally, you’ll map out your income goals with a step-by-step plan to make them a reality.
You’ll make a few, key mindshifts that will have you looking at your business in a new way, even if you’ve been shooting for 20+ years.
HIGHLIGHTS:
Make the 4 Critical Decisions and move forward with confidence. These decisions will create or restore the foundation of your business by changing the way you look at the portrait business and your role in it.
Discover the Math that Matters to your studio. Just keeping an eye on a few key indicators will make business feel more like a game, a game you can win! You’ll quickly realize how doable it is to increase your numbers when you know which numbers to track (even if you hate math).
Getting clear on who your very best clients are, where they are, how they think and what they need from you will change your business more than any single thing you can do. You’ll build your business around clients who love what you do.
Using the foundational decisions from Section 1, you’ll create a filter that you will use for literally, EVERY. SINGLE. THING. in your business from what your employees should wear to crafting an email response to a client.
You’ll define, refine or even EVOLVE your photographic style, all while staying true to what you love most.
You’ll have the chance to get out of your own head and receive input on how others see your work and your style.
Finally, you’ll use your filter to create a true-to-you branding strategy for your studio that makes your message CLEAR & CONSISTENT to prospective clients so they know exactly what they are getting when they book with you.
HIGHLIGHTS:
You’ll use your filter to sift out what isn’t working for you anymore, which may mean eliminating an entire product line (i.e. no more weddings, events) and then figure out a real strategy for how to replace that income.
Discover how to REALLY niche your studio and quit trying to be everything to everyone.
Map out a Brand strategy for your studio that spoils your best clients and attracts more exactly like them.
You’ll learn to step confidently into the role of your client’s Trusted Advisor because in this section we are going to dig deep into taking responsibility for Every. Single. Thing.
You’ll nail down exactly how your work is best printed and displayed by matching the available options with your unique vision.
At the same time, you’re going to do a major purge of products that are confusing your clients and holding you back from the profits you deserve.
You’ll educate your taste level by exploring wall art options you might never have considered creating for your very best clients.
Finally, you’re going to claim your title as the portrait product expert your clients are just waiting for you to become so they can buy all that coolness from YOU.
HIGHLIGHTS:
- You’ll Dream & Scheme the best product options for your clients in a way that will be easy for you to recommend with ultimate confidence.
- You’ll learn the best places and methods for amazing wall art inspiration to keep your product line fresh and evolving, yet still aligned with your unique vision.
- You’ll discover how to work with vendors in your area like custom framers and other professionals to create finished artwork that sets you apart.
- You will craft entirely new language for talking about your work that will set you up as the ultimate expert on your own artwork.
Now that you’ve dreamt up an entirely new product line, you’ll learn how to price all that goodness for real, lasting, sustainable profit.
You’ll once and for all, put your money mindset issues to rest, release the “guilt”, and start charging what you’re worth.
You’ll dive into multiple pricing strategies and end this section with an easy to understand, simplified price list that is optimized for profit.
Finally, you’ll learn the alternative to discounting that delights your clients and leaves your profit margin intact.
HIGHLIGHTS:
- You’ll discover the Pricing Backbone of your business and how you can use it to price any new product going forward.
- Dig into pricing techniques that make the value of your work obvious to your client.
- Determine the components that go into an Ideal Average Sale which allows you to plan your revenue goals with amazing accuracy.
You’ve created it, you’ve priced it and now you just have to sell it, and sell it you shall.
This section is packed with hard-won sales expertise that garners our studio a consistent 5-figure sales average and it all comes down to having a foolproof sales process.
You’ll stop shooting on spec and, instead, nail down what you’re shooting for BEFORE you ever pick up a camera.
You’ll educate your client early and often using a completely transparent process that heads off any unpleasant surprises for you OR your client.
Finally, you’ll learn the sales appointment prep that helps your client visualize exactly what your work will look like in their home. (This method alone made a $100,000 difference for us the first year we put it into practice!)
HIGHLIGHTS:
- You’ll discover the most important questions to ask before taking a single photo.
- Get out ahead of questions that make you clench by having answers ready ahead of time for every difficult conversation.
- You’ll learn to create a session game plan that sets you up to shoot only what the client has committed to buy.
Building a business around your best, existing clients is the key to a profitable, sustainable, and most importantly, ENJOYABLE business.
In this section you will explore the magic of an unparalleled client experience that will have your clients texting you with all the love.
You’ll quit worrying about how to charge more, and instead, investigate the possibilities of making the experience WORTH more to your client.
You’ll engage in a counter-intuitive marketing strategy that brings in your favorite clients and new clients just like them.
Finally, you’ll learn the wisdom of spoiling the client AFTER the sale by setting up delivery and installation in their home.
HIGHLIGHTS:
- You’ll create a long-term plan for each client that will bring them back to you year after year.
- You’ll explore client gifting strategies that will surprise and delight your best clients.
- You’ll craft excellent client communication methods that will keep your clients informed every step of the way.
When you enroll during this LIMITED TIME OFFER you will receive:
(A $3997 Value)
- 6 Week Course with 6 Sections showing you literally EVERYTHING you need to do to turn your photographic art into a profitable, sustainable portrait studio. Even If you’ve been shooting forever.
- The Nitty Gritty on Creating Portrait Products that are sexy enough to show off your work AND “must-haves” for prominent display in your client’s homes.
- A complete, step-by-step pricing section that will help you know exactly how to price every product on your price list and which products to ditch right now.
- A proven, easy-to-implement sales process that allows you to educate your clients early and get their commitment to purchase before you ever pick up a camera.
- Next Level Marketing Campaign that costs no money and will fill your calendar every year.
- Client Experience Strategies like how to set up a delivery and installation process that will cement your value as your client’s “go to” photographer.
You’ll be given access to one section per week, so that you’ll have plenty of time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next.
We structured it this way BECAUSE WE ARE CREATIVES TOO and we want to protect your focus while sparing you from being completely overwhelmed. You’ll be glad, promise.
Kimberly Wylie
Portrait photographer, speaker and owner of Kimberly Wylie Photography, Dallas, Texas
Via Zoom for Members Only
to make sure you get your most pressing questions answered and can move forward with confidence. Calls will be recorded and available for replay in your Members Area.
(A $1597 Value)
A Members-Only Facebook Group with fellow students and Team ReWork members to make sure you get unstuck in a hot hurry.
A space to beat isolation and get the encouragement and inspiration you need by connecting with other portrait studio owners who “get it” and help each other make it all the way to “sustainable and profitable” together! ($997 Value)
Listen…
The Art of Selling Art™ is the only implementation program geared exclusively to portrait photographers who want a business that actually supports their family and their dreams.
Honestly, I don’t tend to attract people who are fence-sitters or complainers. This course will be filled with motivated, take-no-prisoner photographers who are serious about upping their game. When you join, you’ll be a part of that crew.
But in case you’re wondering…
By the end of these 14 days, you’ll have received access to the first two sections of the course.
Meaning, you’ll have had the chance to drill down on redefining your style and create your filter to devise a true-to-you branding strategy for your studio that makes your message CLEAR & CONSISTENT to prospective clients so they know exactly what they are getting when they book with you BEFORE making a final commitment.
If you don’t feel totally inspired and motivated by what you’re learning (and your ability to implement the concepts into your own business), simply reach out, show us you’ve put in the work, and we’ll refund your investment.
FAQ’s…
FAQ’s…
What I know for sure is that if I can do it, ANYONE can do this. I’m math challenged, undiagnosed ADD, a Grade A People-Pleaser, I didn’t finish college, I have way too many kids, and I NEVER have enough time—BUT— when I started I was determined to find a way to make this business support our family and create a lifestyle that allowed my husband to quit his job. The roadmap in this course contains the principles I use again and again every day to navigate every major biz decision from new product down to an email response to a client. If you’re determined to do this, NOTHING will stop you.
Then, honey, you’re in the right place. While I’m not an introvert, I absolutely HATE high-pressure sales which is why I had to create my own sales process built around getting to know my clients and educating them rather than strong-arming them with hard-core sales tactics. This is the PERFECT program for you if you want to make better sales but refuse to pressure your clients.
Well look at you smarty pants! IF ONLY I had had this information 15 years ago when I was starting my business. I’m pretty sure I would be typing this from my private jet. But seriously, start out right, set up your systems for success and build your biz around YOU and how you like to work and shoot. You’ll be so far ahead of the game.
I feel you. I was probably sitting in that dark auditorium next to you listening to yet one more “rockstar” photographer (who had been in business 5 minutes) spouting nonsense.
After you’ve been around awhile, and even achieved a measure of success, you know it’s all too easy to get bored, or let things slip. Maybe you’re still shooting things you don’t want to be shooting (I’m looking at you, weddings). Or perhaps you’ve allowed your clients to break your rules so many times that you’ve actually forgotten what they are.
Maybe you’re nervous about all the competition coming into the market. Whatever it is, you need a shot in the arm both creatively and financially and I’VE. GOT. YOU.
You will have immediate access to all the Bonuses you qualify for, in addition to the Welcome section. The course will officially start on Thursday, August 18th and each Section will be delivered on Thursday of each week BECAUSE we are all creatives and it’s just too easy to go down rabbit holes and not pay attention to the task at hand. Releasing the Sections one week at a time is meant to prevent putting you in the fetal position. You’ll thank me later.
Yes! One of your big, fat bonuses includes a weekly Q&A Zoom Session with moi to answer all your most pressing questions. I think this will be one of the most fun parts of the course and I’m really looking forward to it!
You’ll also have access to The ReWork team. and your fellow students via the Members Only Facebook Group.
You should give The Art of Selling Art™ a 14 day risk-free shot if you’re motivated by any of the following:
Whether you’re working way too hard for way too little or you’re stuck in a business you just don’t love, you’re fully aware that you don’t have the time, cash or freedom you REALLY need to be living your best life.
More importantly, you’d prefer not to spend the rest of your career shooting work that doesn’t represent what you truly love or working with clients who don’t get you OR what you do.
And that’s why you’re determined to spend the next few weeks, before the busy season, getting your creative back on, setting up your products and pricing AND implementing a non-salesy sales system that can change the course of your business and your life.
That’s all I’ve got…
If you found yourself nodding at ANY of the above then what the heck are you waiting for? Let’s do this!
I CANNOT WAIT to work together over the next 6 weeks…
Running a profitable, sustainable business has literally changed my life.
I know first-hand what it feels like to transform a side-hustle into a profitable, thriving business that has supported my family (and allowed my husband to quit his job).
I want to share that possibility with you.
If you’re a portrait photographer, either part-time or in the biz for years, you owe it to yourself to take a risk-free leap to see what your life as a uniquely branded, profitably priced portrait studio owner looks like.
I am dying for you to experience for yourself, the time and financial freedom that it provides — and to take real, tangible steps to building a solid business for an amazing clientele that will return to you year after year.
Should you choose to accept my invitation, I personally guarantee that the next 6 weeks will be completely and utterly life-changing for you and your family.
I look forward to meeting you personally inside The Art of Selling Art™
See you soon,
ATJ
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running a portrait business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.
